Simon Cowell Left American Idol to Launch CRM Idol. But He Did Not Make the Final Cut.
Paul Greenberg did. Simon is off doing X-Factor instead Joke apart, if you are in the CRM business, or interested in CRM, or even just social software, chances are you’ve heard of Paul Greenberg. Simply said, he is the Godfather of CRM. And Godfathers get to make decisions. If you follow Paul’s annual CRM Watchlist [...]
Do Companies Need Vendors Like Jive Software?
Jive is perhaps one the most recognizable names in the enterprise collaboration space and many would argue that they are miles ahead of the competition. However, a part of me wonders if organizations interested in enterprise collaboration are even ready for Jive yet. One of the keys to success for organizations seeking to deploy these [...]
The Two Step Process to Brand Building Through Influencer Communities
If Christopher Columbus were a marketer he would still be using Google and Facebook. Let’s veer from the “West Indies” of social media marketing. Below is a map providing a faster route to a land full of sugar and spice and everything nice. The Map to Social Biz Marketing We are all in the experimentation [...]
Is MindTouch A Documentation Player Or A Collaboration Player?
MindTouch, the San Diego based enterprise software company, announced the availability of Technical Communication Suite on friday. This adds a social layer over their powerful content platform, thereby, allowing organizations to build a community around their content. This platform is very handy not only for startups and smaller companies, it is also very important for [...]
Social Software – What Is Your Intent?
Union Square Ventures' Fred Wilson wrote a post titled Social Layers and Social Intention. In it, he asked why the simple, 140-character maximum Twitter has succeeded, while the more ambitious FriendFeed ultimately failed to make it big. His answer…
Atlassian: Fully Funded. By Customer Revenue. Oh, and the $60M T-shirt
It was 2006, the first Office 2.0 Conference in San Francisco and I just met Jeffrey Walker, President of Atlassian. I had followed the company for a while (OK, I admit, had been a fan), met Mike, but this was the first time with Jeffrey, so we took our box lunch to a cozy little [...]
When Should Management Push Enterprise 2.0 Adoption?
After the Boston edition of the Enterprise 2.0 Conference, IBM’s Rawn Shah wrote a great follow-up post outlining ten observations from the event. A couple points that I found myself agreeing with wholeheartedly were: Adoption is about transforming human behaviors at work – More folks are starting to recognize that it is not trivial to [...]
Why SMBs Need Social Software – Dunbar’s Number Limits Metcalfe’s Law
A general observation of collaborative work is this: The larger and more diverse are your personal network of contacts, the higher the quality of your ideas and project work. In the enterprise market, the opportunity being seized by companies is to better connect employees. The sheer size of these firms makes it obvious that they [...]
Would You Manage CRM with a Wiki?
Or human resources with a blog? How about project management with forums? Funny questions to ask, no doubt. Of course it’s not possible to effectively address many of the critical business functions using basic Enterprise 2.0 tools. Yet when it comes to social software, it often seems that the only game in town is to [...]
Could FriendFeed Have Crossed the Chasm?
FriendFeed is now part of Facebook. For many of us FriendFeed users, this was quite a shock. We didn’t know exactly what FriendFeed’s future was, or how it was going to make money. But Twitter has set the current mental model of not worrying about such things. And in some ways, Amazon.com did the same [...]
How to Build Collaborative Software That People Will Actually Use
Image via Wikipedia Live blogged from the Enterprise 2.0 conference in Boston Gentry Underwood, the head of Knowledge sharing at design house IDEO claims that designing solutions that work requires finding the triggers that drive individual motivation. Designing simplicity and intuitiveness into the UI and building the solution to integrate into existing workflows. The very [...]
SocialText Becomes Really Social
Socialtext, the enterprise wiki company is no more… a wiki company, that is. Not since Socialtext 3.0, the new release announced today. Founder and Chairman Ross Mayfield calls his new baby a Connected Collaboration Platform, that’s modular, built on a widget framework, and consists of: Socialtext Dashboard – your Communication Central Socialtext People – Facebook [...]
