The Master of Guerilla Marketing Turns Microsoft’s Prank Around
CloudAve readers know I am a fan of edgy marketing. Now it’s time to update my recently compiled inventory of software marketing pranks. A major show like Salesforce.com’s DreamForce would not even be real without some guerilla marketing activity – except the players seemed to have traded places this year. Guerilla Marketing is normally David’s [...]
Software Marketing Pranks
I envy software marketing types. They get to stay kids forever: pull pranks and even get paid for it.:-) Today’s example comes courtesy of TechCrunch: PayPal competitor WePay dropped a 600lbs ice block at the entrance of the Paypal developer conference. They got chased away and Moscone security removed the ice block. My question: who [...]
From 24SevenOffice to 24SevenTravel and On to …
A good 3 years ago I "discovered" a Norway-based SaaS All-in-One business suite provider, 24SevenOffice, and for a while wrote about them extensively. I truly believed I found a gem. They offered a modular but integrated system to the SMB market with unparallelled functionality: Accounting, CRM (Contacts, Lead Mgt, SFA), ERP (Supply Chain, Orders, Products, [...]
