Selling and Marketing Software as a Service (SaaS) to the Enterprise – TiEcon 2009
Given CloudAve’s focus and my interests in particular, the PowerConnect session titled Selling and Marketing Software as a Service (SaaS) to the Enterprise had the promise of being the most interesting session at the TiEcon Conference. The lists of panelist is stellar, promising a more lively discussions than some of what I have seen here [...]
Business Models and Right-brained Geeks
Both Ben and myself often talk about how lean business models provide a competitive benefit in good times, and are crucial in a downturn that we are now living through. We can keep on explaining the pull-model vs. traditional software sales again and again … or jus sit back, shut up, and let a company [...]
Inbound Marketing, Sales & Customer Advocacy
Connecting the dots is the tagline on my personal blog, for a good reason: I enjoy reading individual pieces and discovering the common theme in them. Such two articles are a guest post on CloudAve by a practicing SaaS CEO, Julian Shakespeare Stone: To Sell or Not To Sell, and Rick Burnes’s piece @ HubSpot [...]
Software Startups: How to Sell to Enterprise in a Recession
Three weeks ago when I wrote How Software Can Be Resilient to Recession I was very careful using the “Big R” word – since then the bottom fell out, the doomsday-chorus started. On my personal blog I suggested we should Turn the Doom-talk into Constructive Business Model Ideas, and that’s what I intend to do [...]
Welcome to CloudAve – and Thank You, Harry
We must be a crazy bunch on a suicide mission. Why else would we launch a new blog focused on Cloud Computing and Business, when it’s just a fad that will collapse in two years? Harry Debes, CEO of Lawson Software is a respected Enterprise Software industry veteran, but I’m afraid for all his achievements he’ll [...]
