Why There Is a 50/50 Chance You’ll Tilt Upmarket in SaaS
When you’re starting off in SaaS, it’s very tempting to target small businesses. After all, when you launch, your product will be pretty feature poor. You won’t have the resources to service the Fortune 500. And in fact, unless you’ve worked and lived inside the Fortune 500, you won’t understand them at all. How they [...]
What a Great VP Sales Actually Does. Where The Magic Is. And When to Hire One.
In SaaS, #1 most common mishire, with a bullet, is the VP/head of sales. In fact, there a VC saying that I used to really hate. It goes something like “You’ve Got to Get Past the Carcass of Your First VP of Sales” or “It’s The Second VP of Sales When You Really Start Selling” [...]
Beware of Ballers on a Budget
The other day I was at a Mercedes dealership. Unfortunately my wife was hit head on in December by a woman who lost control of her car. It was time to get a new car and my wife’s requirements were: The safest thing on the road As many air bags as possible I researched the [...]
Post-Traction, You Need to Spend 20% of Your Time Recruiting
Love him or hate him, Nick Saban is the most successful college football coach of the current generation. Winner of 3 out of 4 of the last national championships. And how often is he recruiting? Every. Single. Day. In fact, every single day he and his team go into their Recruiting War Room, and analyze [...]
Announcing a Deal I’ve Wanted to Talk About for a Year
Let me not bury the lede. I’m super excited to announce that GRP Partners led the investment in Ethan Anderson’s new company MyTime (link has LA-based merchants but will give you a good feel for the product). I am taking the lead from GRP and we also invested alongside a number of friends including Dave McClure, [...]
How to Configure Your Startup Team
I am fond of quoting that about 70% of my investment decision of an early-stage company is the team. My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. Final startup grind from msuster Final startup grind from msusterHow you [...]
Hire the Right Type of VP Marketing — Or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them
Apologies to all those to whom this is already well known. But, I know many of you have never hired a head of marketing before. And as soon as you get your MSP (Minimum Sellable Product) out the door, and you’ve got your first 10 customers under your belt — you’re probably going to want [...]
You Really Don’t Know if Your Market is Too Small For Quite a While
One of the things that causes a lot of anxiety in SaaS is market size. If you’re creating the latest Pinning app, or Social Network, the odds are surely against you. But in consumer internet, often you know if you hit it, however low the odds are, at least the market is huge (or at [...]
How Should You Best Launch Your Product at SXSW?
It’s February now. That means a slew of companies will be preparing to launch their new products or announcing their companies at the annual SXSW conference in Austin, Texas. I get asked often how to best launch at SXSW. What strategies to use, how to get attention, how to become “hot.” I get asked many [...]
CLTV Isn’t The Whole Story. Don’t Shortchange Second-Order Revenue.
Everyone in SaaS talks about CLTV (or LTV, same thing). The lifetime value of your customer. You can see a great detailed analysis of how to calculate it here. And then, everyone goes on to calculate some magic metric telling
From Initial Traction to Initial Scale (~$10M in ARR): The Hardest Phase. But — The Cavalry is Coming.
The hardest phase of SaaS, at least for the founders, is the phase from Initial Traction ($1-$2m in ARR + 100% YoY growth + 50% of new customers from zero-cost marketing) to the next phase — Initial Scale. Inevitability in SaaS comes around $10m in ARR, plus or minus. Once you hit this point, [...]
Goodbye Jody.
Jody. You’re gone too early. We still had so many more times to spend together. I loved this image I saw posted by Andy Rankin. Because this is the one word that was not in your vocabulary. And it was the first word I muttered when I heard the news tonight. I remember when we [...]
Enterprise software wars: 5 points of advice for CIOs
Enterprise software, long a complex domain only of interest to specialists, has become the darling of venture capital investors and start-ups. This post presents context and concludes with advice for CIOs on navigating the changing enterprise software landscape. Enterprise software eats the world (photo credit: Michael Krigsman) To get a sense of growing interest in [...]
Should You Bother Targeting the Tech Blogs for Your PR Campaigns?
I’ve started a recent series on PR at startups since I get asked for advice on this topic so often. I will put the full list of posts here. The start of this series was, Should Your Startup Announce Funding? 6 or 7 years ago when TechCrunch was at its peak market share (they are still [...]
Should Startups Announce Their Funding?
Understanding “The Funding Angle” I sit at enough board meetings to hear conflicting advice given to entrepreneurs about how to handle PR and announcements at startups. I think many board members (including VCs) were trained 10+ years ago when life was very different and their advice often comes from an outdated lens. One of [...]
