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Browse: Home / Strategy / Page 2

Strategy

Lord of the Flies – The Company

Lord of the Flies – The Company

By Mark Fidelman on February 15, 2010

The story is set in a company you’re all familiar with.  There are no adults in control just big people that believe they are adults.  It started well, a revolutionary product that changed how people went about their work.  But not all that starts well ends well. Two dominant boy-men control the company.  We’ll call [...]

Posted in Strategy | Tagged dysfunctional business, lessons, management, Strategy

Google Buzz Is New Black - Solving A Problem That Google Wave Could Not

Google Buzz Is New Black – Solving A Problem That Google Wave Could Not

By Chirag Mehta on February 9, 2010

Today Google announced Google Buzz. Watch the video: The chart below shows the spectacular adoption failure of Google Wave as a standalone product. This was predicted by a lot of people including myself. As Anil Dash puts it Google Wave does not help solve a “weekend-sized problem”. Besides the obvious complex technical challenges there are three distinct [...]

Posted in Mobile, Product reviews | Tagged collaboration, facebook, foursquare, gmail, google, google wave, gowalla, Latitude, location-awareness, mobile, social media, Strategy, twitter, user experience

In Search of the Obvious – cutting through the marketing mess

In Search of the Obvious – cutting through the marketing mess

By David Terrar on February 8, 2010

When I first tweeted that Jack Trout‘s new book “In Search of the Obvious” had arrived from Amazon, my mate @euan suggested his (excellent) blog is actually easy to find.  He called it “The Obvious” because when he started writing about the application of new technology and social media in organizations, he felt that, actually, [...]

Posted in Marketing | Tagged advertising, al ries, Design, jack trout, laws of marketing, marketing, marketing warfare, media, messaging, positioning, sales, Strategy

Does a picture paint a thousand words?

Does a picture paint a thousand words?

By David Terrar on January 22, 2010

I’ve been spending a lot of time in the last few weeks thinking about the basics of presentations combined with how you get the positioning and messaging for your product right.  To help I’ve been reading Jack Trout‘s In Search of the Obvious, a marketing book which is all about making sure you focus your [...]

Posted in Marketing | Tagged Business Development, marketing, media, sales, Strategy

What Can Enterprise Software Learn From CES? - Embrace Ubiquitous Convergence

What Can Enterprise Software Learn From CES? – Embrace Ubiquitous Convergence

By Chirag Mehta on January 19, 2010

One of the biggest revelations to me from my trip to CES is that the ubiquitous computing, once an academic concept, has finally arrived. The data, voice, device, and display convergence is evident from the products that I saw. There has been wide coverage of CES by many bloggers who track consumer technology. However, as [...]

Posted in Enterprise | Tagged 3D, architecture, Augmented Reality, cloud computing, millenial, Strategy

Will Zoho Conquer the SMB 2.0 Market?

Will Zoho Conquer the SMB 2.0 Market?

By Mark Fidelman on January 18, 2010

(See the Editor’s note at the bottom)Online presentations, spreadsheets, word processing, CRM, project management, recruiting, invoicing, human resource tools — WOW!  Zoho has it all.  Naturally then I wanted to discuss the future of Zoho with Raju Vegesna (Chief Evangelist) as it relates to Enterprise 2.0.  It turns out not much – but not for [...]

Posted in Marketing, Small business, Strategy | Tagged comunity, google, interview, marketing, microsoft, smb, smb 2.0, Social CRM, Strategy, zoho | 5 Responses

Watch the New Year Saboteurs

Watch the New Year Saboteurs

By Mark Fidelman on January 4, 2010

At the beginning of every new year, executives and managers are given new budgets to spend and initiatives to carry out.  Getting your team to buy into the initiatives is challenging especially when they go against the corporate grain.   I experienced this as a young executive at a manufacturing organization.  Over the past decade, the [...]

Posted in Strategy | Tagged organizations, projects, saboteur, Strategy

What is Asana.com and Will it Change the Way We Work? Part I

What is Asana.com and Will it Change the Way We Work? Part I

By Mark Fidelman on December 2, 2009

   Asana, is a workplace productivity startup co-founded by Dustin Moskovitz, a co-founder of Facebook.  After paying just $9000 for the Asana.com URL in June 2009, the company has raised $9m in venture funding to expand their business.  The founders are predicting we’ll be working in a much more transparent and efficient way if they [...]

Posted in Product reviews | Tagged Asana.com, Dustin Moskovitz, facebook, Justin Rosenstein, open source, Strategy

Enterprise 2.0 Strategy Matrix – A Guide for Internal Champions

Enterprise 2.0 Strategy Matrix – A Guide for Internal Champions

By Mark Fidelman on November 30, 2009

Lost in a sea of cubes Imagine you’re in a cube farm, perhaps the 6×6’ grey type we’re all so familiar with.  You’re at the center of the first floor of a multi-story commercial building.  No windows, just a view of coworkers typing on their laptops and placing calls to check on the status of [...]

Posted in Enterprise | Tagged e20, enterprise 2.0, implementation strategy, Strategy | 4 Responses

What is going on with LinkedIn?

What is going on with LinkedIn?

By Mark Fidelman on November 19, 2009

Some co-workers and I were studying the Alexa and Compete scores of popular social networking sites yesterday and I was shocked to see LinkedIn traffic dwarfed by Facebook, Google and MySpace.  I include Google, because according to Jeremiah Owyang (and I agree), Google is building a stealth social network by linking all of it’s web [...]

Posted in Analysis | Tagged facebook, google, linkedin, myspace, prediction markets, social networks, Strategy | 3 Responses

Build the Brand or the Business? – O2 and BT

Build the Brand or the Business? – O2 and BT

By David Terrar on November 14, 2009

When it comes to the real principles of marketing I’ve always been guided by Al Ries and Jack Trout. Their books like Positioning, Marketing Warfare, or The 22 Immutable Laws Of Marketing are essential reading. Even though some of the material is over 20 years old, it’s still perfectly valid in today’s market. Jump in [...]

Posted in Marketing, Strategy | Tagged marketing, media, sales, Strategy | 1 Response

Google Does Not Have Innovator's Dilemma

Google Does Not Have Innovator's Dilemma

By Chirag Mehta on November 3, 2009

I asked a question to myself: “Why has Google been incredibly successful in defending and growing its core as well as introducing non-core disruptive innovations?”. To answer my own question I ran down Google’s innovation strategy through Clayton Christensen’s concepts and framework as described in his book “Seeing What’s Next“. Here is the analysis: Google’s [...]

Posted in Analysis | Tagged google, innovation, Strategy | 4 Responses

The Google Enterprise Strategy Starts with Google Wave

The Google Enterprise Strategy Starts with Google Wave

By Mark Fidelman on October 26, 2009

Eric Schmidt – Google CEO Sources inside Google are telling me that 2010 is really the ‘Year of the Enterprise’.  For a company better known for its’ consumer products, this is a major shift in strategy.  They’ve been steadily laying the technology foundation for the enterprise blitzkrieg and expect to start profiting from it next [...]

Posted in Enterprise, Strategy | Tagged enterprise software, google wave, Strategy | 5 Responses

Google Can’t Save Your Local Newspaper - But This Business Model Can

Google Can’t Save Your Local Newspaper – But This Business Model Can

By Mark Fidelman on September 23, 2009

Newspapers are Dead.  Ok, not quite dead but on life support.  According to Silicon Alley Insider so far this year: 105 newspapers have been shuttered. 10,000 newspaper jobs have been lost. Print ad sales fell 30% in Q1 ’09. 23 of the top 25 newspapers reported circulation declines between 7% and 20%   Therefore when [...]

Posted in Analysis | Tagged collaborative networks, media, mindtouch, sharepoint, Strategy | 4 Responses

Rage Against the Machine

Rage Against the Machine

By Ben Kepes on August 10, 2009

Disclaimer – The following post includes strong opinions and strong language, It’ll also annoy a small, but ultra-powerful group of individuals. What the hell….. Recently I had the privilege to have a first hand glimpse of the fundraising woes of an internet start-up. Without giving details, it’ll suffice it to say that I spent some [...]

Posted in General, Strategy | Tagged akismet, funding, GigaOM, Strategy, syncplicity, true ventures, VC, venture capital | 1 Response

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Authors

  • Adron Hall
  • Ben Kepes
  • Chirag Mehta
  • Chris Yeh
  • Christian Reilly
  • Colin Berkshire
  • Dan Morrill
  • Dan Pepper
  • Dave Michels
  • Dave Roberts
  • Hutch Carpenter
  • Jacob Morgan
  • Jarret Pazahanick
  • Jason M. Lemkin
  • Jeffrey Vocell
  • Joel York
  • John Taschek
  • Krishnan Subramanian
  • Mark Fidelman
  • Mark Suster
  • Martijn Linssen
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