The Real-Time Brand
As I write this, it is kickoff time for the Super Bowl, an event that galvanizes people as much as Bill O’Reilly does on a day to day basis. The Super Bowl is a brand, and while millions watch it, millions refuse to watch it, and hundreds of thousands are forced to watch it because [...]
Cloud Computing, Advertising and TV
From a trebling of web traffic within sixty seconds of Channel 4 mentioning the Celebrity Big Brother URL on-air, to 59 million hits in a day to a restaurant web site advertised during the US Super Bowl, advertisers, broadcasters and technologists are falling over themselves to exploit a massive — and growing — opportunity. In my latest piece for [...]
