I'll not join in the melee that surrounds Michael Arrington apart from saying that MA has built himself a pretty large cult of personality around TechCrunch. This sort of attention is always enjoyable when it's going well, but can readily crumble when things turn sour (the Bernard Madoff saga - while in a different vein, shows just how far the mighty can sometimes fall).
TechCrunch has enjoyed some notoriety of late and seems to have the attitude that any coverage is good coverage - especially in the online world where page views equals dollars. After the recent LeWeb conference another storm-in-a-teacup brewed.
Latest in the statements gaining exposure is the announcement by Arrington that TechCrunch will no longer respect embargoes on press releases. Of course Arrington is fully aware that the page views TC gets (fuelled in part by controversies such as these) ensure that regardless of his childish and disrespectful stance re press releases - every tech company on earth will continue to feed him stuff.
Here at CloudAve we disagree with Arrington's position, and are buoyed by the fact that other popular blogs, most notable ReadWriteWeb agree with our position.
Here on CloudAve we undertake to ALWAYS respect embargoes, comfortable in the belief that, if only at a Karmic level, respect one shows ones colleague today will return at some stage in the future. We respect businesses and believe that this respect will be repaid over the fullness of time.
So bring it on - here at CloudAve we welcome your enquiries (just please make them relevant and to-the point). Feel free to contact us - embargoes or not.
As a new (5-day-old) blog, we should take time and salute a Big Brother, the
pre-eminent Web 2.0 blog, TechCrunch,
which silently passed the 1 Million reader mark last week. To think that one
day I though reaching 5K was a breakthrough...
My first
TechCrunch party was in October 2005 - back than it was called the 3rd
TechCrunch BBQ. The 
first two, which I had missed were (almost) impromptu backyard
BBQ's with a dozen or so entrepreneurs at Mike Arrington's house. I'm not sure
how I discovered these events, but it may have been Ethan's
blog, which led to a wiki with open signup. I started to monitor the wiki
for the next one, and a month or so later signed up for the 3rd event. The first
parking spot I found was half a mile away from Mike's Atherton house. Wow! This
was no longer a cozy BBQ, the pace was cramped with about 200 people. Lots of
food in the backyard, a keg that the geek squad could not force to produce beer,
and lots of startup product demos inside. It was a great event - probably the
last one right-sized for the house. As a newbie blogger I was impressed with
what I considered phenomenal growth back
then:
Mike Arrington started a blog in June with the mission of “obsessively profiling and
reviewing every newly launched web 2.0 business, product and service”. Since
June, the blog has grown to close to 5,500 Feedburner readers,
a Technorati rank of 566, and made it to the CNET Top 100 list.
Yes, that five thousand is not a typo, that really was the
readership in October 2005. The next stop is at 50k, in May 2006 - 53,651 to be exact,
as so famously called by Josh Kopelman:
Too many companies are targeting an audience of
53,651. That’s how many people subscribe to Michael
Arrington’s TechCrunch blog feed. I’m a big fan of TechCrunch – and read it
every day. However, the Techcrunch audience is NOT a mainstream America
audience.
The next milestone is July 2007, when TC hit the half a million mark. That’s 1000% growth for the second consecutive year!
Fast forward to today: TechCrunch reached 1 million readers (Feedburner subscribers, to be exact). Congratulations to Mike, this is an amazing achievement.
One Million is definitely a better statistical sample than 53,651. Yet I think
Josh Kopelman’s point is still valid: startup entrepreneurs have to remain
cognizant of the other world, the “real world” outside TechCrunch’s reach. The
GE Case Study at the recent
Office 2.0 Conference can serve as a real eye-opener: 400K users, 25M hits per
day – successful Web 2.0 startups are happy with that much traffic in a
month!
There’s a reason why the theme of this year’s Office 2.0 Conference was Enterprise Adoption, why even Web 2.0 Father Tim O’Reilly warns entrepreneurs to get real, why Web 2.0 blogs like TechCrunch and ReadWriteWeb are adding Enterprise focus – the world is waking up, smells coffee and realizes where real business is.
That’s the world we intend to focus on here, @ CloudAve. If you like, join
us in the discussions, and if you have a lot to say – we welcome guest bloggers.
