Enterprise 2.0: New Tech, Same Old Marketing
Walking the floor at the Enterprise 2.0 conference today I was struck how after all these years the needle hasn’t moved much in terms of how a technology company markets themselves. There’s the obligatory vendor pavilion with the obligatory hard copy collateral, obligatory demo stations, obligatory elevator pitches and the obligatory badge reading and card [...]
3 Free Tix to the Glue Conference
How timely of Rick Burnes to post his Trade Show Trouble cartoon. It expresses my feelings about large trade shows and conferences – am I suffering from acute conferencitis? Yes, large shows are half-dead nowadays – but some conferences are worth attending even in bad times. The Glue Conference on May 12-13th in Denver may [...]
Trade Shows – A PR Manual
I’m aware that a number (some might say all) of my posts from here at the Web 2.0 expo in San Francisco have been a little grumpy. Part of that is my passion for playing devil’s advocate, part is the fact that I haven’t had a decent nights sleep since leaving New Zealand, and part [...]
