The ROI of Enterprise 2.0 and the Value of Intangible Assets
I want to dispel a myth that I keep hearing and that myth is about the ROI of emergent collaboration technologies. We keep hearing about the challenges with measuring and showing ROI and how that is a sticking point for executives and decision makers at companies. The problem with this is that there will never [...]
Focus on Value or Features of Enterprise 2.0?
When discussing emergent collaboration solutions with clients or with organizations seeking to implement the best piece of advice that I (and I’m sure many others) can give is to focus on the value and not on the features or the technology of a platform. This means that instead of telling employees that they can post [...]
