What is the Real Value of Social CRM (SCRM)?
I was originally going to write this post to cover the fact that Social CRM is also the customers’ responsibility and not just the companies’. Then I realized that at the end of the day most customers don’t really care about what their responsibilities are, they want their needs and demands met and that’s all [...]
Not All "Free" is Created Equal
I’m still mired in reading Chris Anderson’s latest book; “Free”. I doubt I’ll finish it. 130+ pages in, I haven’t discovered anything illuminating. In fact, I’d argue that by combining a number of very different applications of free under one umbrella, Anderson does not clarify free, but rather makes it more confusing. For example, a business model [...]
