The Secret to Virgin America’s Social Business Success (infographic comparison)
Want to know what it might feel like if an airline actually treated its customers like friends? Not a superficial, phony performance marked by fake smiles and fake actors (think the aviation version of the Truman Show). But an airline that runs its business by listening, supporting and doing what’s best for its customers. Instead, [...]
Tragedy of the Commons: Twitter vs Online Forums
Riding on board a Virgin America flight, I have CNN on my seat media screen. I’m watching CNN much more than I’m usually able to. I notice those tweets flashing along the bottom of the screen. Some are good. Many aren’t. They are examples of the tendency for online discussions to devolve into name calling, [...]
