Evolving into a Social Business
I recently presented at the American Marketing Association on “Evolving into a Social Business.” The presentation was more of a high level discussion around the concept of a social business but there are a few things in the presentation that we will be talking about more depth here in the upcoming few weeks. For now, [...]
Explaining Social Business in a Way that Makes Sense
Quick note, the picture is supposed to be of something “weird” that people will have a hard time explaining, it’s my analogy to “social.” This past week has been a flurry of conferences and events. I’ve literally had hundreds of conversations with so many people that it started to get a bit exhausting. I’ve also [...]
