Diversity and Innovation – Improve the Person, Improve the Idea
A key aspect of the next generation of innovation is the ability to tap a much larger set of minds in pursuit of valuable ideas. This draws quite heavily from the realms of Enterprise 2.0 and crowdsourcing. The historic method of innovation relied exclusively on a designated few. Now we’re seeing companies recognizing a missing [...]
Four Models for Competitive Crowdsourcing
Crowdsourcing is heating up in terms of corporate interest. Pepsi’s decision to skip the Super Bowl in favor of a crowdsourced ideas initiative – Pepsi Refresh – is an example of the interest in the market. Digital strategy, marketing and design firm Last Exit called crowdsourcing a top digital marketing trend for 2010. Contests are [...]
ComMetrics on Crowdsourcing Innovation: You’re Doing It Wrong
ComMetrics is a social media analytics company, a division of CyTRAP Labs GmbH. ComMetrics is well-known in the industry, including its FT ComMetrics Blog Index. The company published a useful piece, Crowd-wisdom fails businesses. The basic premise is that crowds do not innovate. It’s useful, because it contains both truths and misconceptions about the role [...]
Crowdsourcing Ideas: Apparently Marijuana Is All California Needs
California has several big issues that need to be tackled. Our state budget seems to perpetually be in deficit mode, with drawn-out battles for resolving the red ink. The education system, once a shining jewel in the world, now produced some of the low test scores in the country. The state infrastructure must be upgraded [...]
