February’s episode of the Semantic Link podcast is now online at SemanticWeb.com. During the show, regulars Christine Connors, Eric Franzon, Ivan Herman, Eric Hoffer, Bernadette Hyland and Andraz Tori are joined by two special guests with some experience in both marketing and semantic technologies.
During the conversation, regulars and guests discuss the way in which ‘semantic technology’ solutions are being successfully marketed to potential beneficiaries.
Have a listen, and learn that pitches to non-semantic technology enthusiasts beginning “We’ll convert all your data to RDF, leverage the Semantic Web, and construct an OWL-based ontology” are probably doomed to failure.
(Cross-posted @ Paul Miller – The Cloud of Data)