The navigation system on her phone has turned her life around. Judy, a 50 year old woman feels like a new person. She can now go where ever she wants because the navigation software on her phone is intelligent enough to recognize where she is and where she wants to go. But for her it’s more than that.
The augmented reality overlays from Route 66 allowed her to follow a virtual car on her mobile to her destination. As you may have guessed, Judy has a phobia of getting lost. But these new intelligent mobile solutions are opening up a world that has been lost to her for 34 years. Until now.
The following presentation was delivered as a Keynote at the Intelligent Content Conference in Palm Springs last week. I focused on three use cases (SCVNGR, Mobile Dating, and Shazam) that are creating intelligent solutions on mobile devices.
After giving the presentation, I was surprised by the 25 minute Q&A session primarily focused on the privacy issues the audience saw as troubling.
While Oprah took a stab at the privacy issues, I want to briefly address them here. To me, empowering users to control where, who and how they share information is critical. Moreover, I believe people should be fairly compensated for giving up their data.
Yet when you look at information privacy on a global level, there isn’t a world governing body that can dictate how your information is used in each country. That means China is playing by a different set of rules than Germany or Canada. That means while you may know your rights in your home country, it doesn’t mean that other countries are observing them.
Lastly, I want to thank Scott Abel for brainstorming with me to come up with the idea for this presentation. Both he and I like to make seemingly boring subject matters more interesting. I believe this presentation accomplished that.
Please let me know in the comments…