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Director, OpenShift Strategy at Red Hat. Founder of Rishidot Research, a research community focused on services world. His focus is on Platform Services, Infrastructure and the role of Open Source in the services era. Krish has been writing @ CloudAve from its inception and had also been part of GigaOm Pro Analyst Group. The opinions expressed here are his own and are neither representative of his employer, Red Hat, nor CloudAve, nor its sponsors.

13 responses to “Disrupting The Analyst Industry Through Blogs, Yeah Right!!”

  1. Gordon Haff

    I’m not sure who loses out exactly. Those who blog as a sideline and get paid through other avenues are, I think, mostly fine with not being celebrities. It’s more important for those for whom blogging is more directly connected to money coming in. I do take your point though that these power law outcomes do tend to obscure good and relevant sources of information that aren’t as focused on driving eyeballs. Good piece in any case.

  2. Bernard Golden

    Hey, thanks for the shout-out! I really appreciate your thoughts.

  3. Ben Kepes

    Krish – I agree with your concerns about influence and shonky work. But I disagree that this is a particularly valid example of that – there are far more dangerous (in my view) things going on hidden from site – things that involve advice that end customers will potentially follow.

    The cloudies were a light hearted event, it’s a shame that they were used to prove a point which kind of put a dampener on things.

    Anyway – I presented the blogger award and, as i said to the audience, I was stoked to be able to present it to you. We decided an editor’s choice award would be inappropriate given the situation. Our friends Beaker, James, Christian and others got a shout out as well – all good fun and really not worth getting all hot and bothered about…

  4. Paul

    An open and honest post. Stark.

    Some thoughts…
    1) The trend of democratisation can’t happen in isolation from the rest of human behavior. A convoluted way of saying that there is nothing new under the sun, so while you are attempting to disrupt the analyst industry, the inately human traits of competition, seeking recognition and influence don’t go away.
    2) There appears to be almost a parallel universe phenomenon going too. I mean that there is you and Ben and the other great bloggers out there, and there are the incumbent analyst community who for a number of the corporate community i deal with still hold great sway…
    3) my final thought is volume. you and Ben are prolific in your blogging compared to the others you mention (i don’t follow all of them so i may be wrong). In doing this of course you will a) have more insite and b) carry more sway. I saw it with Scoble and Kawasaki too…

    i don’t have any answer but some thougts

  5. Randy Giusto


    The influence route really is a crooked path and I don’t think things have changed much with the new age analysts. On the extreme you have some vendors who only invite analysts to their events or HQ who can drive positive exposure in the (increasingly online) press. The enterprise side of things for years was laser focused on analysts who could validate products that would get purchased by F500 companies. On the consumer side it’s not as direct but the vendors and PR firms do use analysts for positive spins in ads and messaging pieces.

    I started my blog between gigs, and I got tired of the influence game (many stories I could tell). Now that I’m back with a firm, I’m blogging for the firm (and pushing others internally to blog too) and blogging less for myself. But the division within the firm I’m at is not focused on influence, it’s focused on ideation.

    I’ve decided to focus my efforts (along with my colleagues) on helping firms bring their ideas to market, as an industry analyst, rather than try to get them in the WSJ or sold to company X as an analyst, whether I believe in their products or not. Most traditional analysts do a fair amount of consulting in addition to their subscription-based research. Most of that consulting is post sales or at launch- also know to brands as “go to market” activities. Also know as paid for validation in the form of a sales tool.

    There is more joy in helping people bring great ideas to market than there is in validating lackluster offerings to see your name in the press, get schmoozed by AR, and win the quarterly quote contest at analyst firm X and collect your $500, similar to the Cloudy Awards.