One response to “Data Value vs. Data Puke (In Social Web)”

  1. Tomas Llibre

    Couldn’t agree more. That’s why I like the concept of “From content to commerce” where by creating amazing content we can promote sharing and then measure engagement, true influence, and value to properly assess ROI (e.g. How many sold tickets are the result of the engagement generated by a particular content strategy?). Today’s tools are not advanced or mature enough to give organizations an easy way to connect the dots.