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Director, OpenShift Strategy at Red Hat. Founder of Rishidot Research, a research community focused on services world. His focus is on Platform Services, Infrastructure and the role of Open Source in the services era. Krish has been writing @ CloudAve from its inception and had also been part of GigaOm Pro Analyst Group. The opinions expressed here are his own and are neither representative of his employer, Red Hat, nor CloudAve, nor its sponsors.

8 responses to “Social Business Case Study: Enterasys Networks’ Use of Chatter”

  1. David Bressler


    Very nice summary, thank you.

    I’d reiterate one of the points you make in the summary… that people can more easily collaborate around “meaningful business objects” (opportunities, customers) than before, when communication often dictated by organizational structure.

    It’s about the context, with context information becomes more meaningful.

    Personally, I appreciate the last point you made:

    “the social tools in the enterprise allows users to build their personal brands which helps not only the organizations but also the individuals”

    I think this is an interesting trend, and I’m working with companies to use social media and the concepts of building a personal brand and incorporating that into career development within the company. I think it’s a way to offer employees great development potential and super-low cost. Everyone wins.

    Thanks for the detailed and useful writeup.


  2. Vala Afshar


    Thanks for publishing our case study. For those of you interested in learning more about modernizing your social business presence and best practice implementation and adoption of Chatter, feel free to contact Dan and me.

    Vala Afshar (Twitter: @valaafshar, email:

  3. Cyndi

    Hi Krishnan,

    Thanks for the post – the insight in here are great.

    Although “any modern enterprise will have little cultural difficulty in embracing social tools” as you mentioned, I’m curious about your thoughts on how a less than modern enterprise could approach adopting social tools?



  4. Vala Afshar

    Dan and I spent a few minutes speaking to a company in Canada with 11,000 employees, interested in deploying and Chatter. We had a great conversation and hopefully it was helpful. Contact us and lets share best practices.