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Internet software executive and popular cloud blogger at Chaotic Flow, B2B Marketing Strategy, and Cloud Ave, Joel is well known for his work in SaaS business models, sales and marketing strategy, and financial metrics. Professionally, he has managed global sales and marketing organizations serving over 50 countries, including local offices in the United States, United Kingdom, Germany, Israel, and India. He holds degrees in physics from Caltech and Cornell and received his MBA from the University of Chicago.
Joel York is currently VP Marketing at Meltwater Group and Principal at the Internet startup consulting firm affinitos.

2 responses to “The New Breed of B2B Buyer”

  1. Frank Anderson

    Joel – excellent article. Buyers have changed and are used to using consumer friendly search and comparison shopping tools in their personal lives (e.g.,,, but the B2B sales / shopping experience is still stuck in Web 1.0. New services are coming though, including a startup I founded —