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Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

More about Ben here.

3 responses to “Apprenda’s In the Money – $5 Million in Funding”

  1. Isaac Garcia

    “They generally run in only the vendor’s data centers, not across public and private clouds and as such they are unable to take advantage of cloud computing.”

    I guess I’d like to read/hear a more specific quantification of what “taking advantage of cloud computing” means.

    As I wrote, we continue to evaluate cloud options, but the economics simply aren’t there for us. Hardware and software maintenance is so cheap the idea of “saving money or accessing technology we can’t do ourselves via the cloud” has simply not been true. I’m sure there are elements of some companies that benefit from public cloud architecture (Photobucket comes to mind) but the transactional nature of a heavy collaboration does not seem to lend itself to leveraging cloud in the same way as a photosharing or videosharing site that needs to scale with lots and lots of reads, cold/warm storage but few transactional changes.

  2. Sanjay Sarathy


    Nice post on Apprenda. One exception to Jesse’s comments on SaaS vendors ‘failing by using their own data centers’ is in the realm of billing. As a SaaS vendor in the online billing market, we have to account for the security of millions of credit cards and cannot rely on public or third party clouds that can’t assure us of the requisite PCI compliance – and very few, if any, can.

  3. Jesse Kliza

    Ben – As always, great chatting with you again.

    I think something must have gotten mixed up in the compilation process, with regards to my comment about traditional SaaS providers. I’m actually in complete agreement with Isaac. The economics of using strictly cloud providers for 24/7 hosting of b2b SaaS offerings aren’t there. Dedicated hardware is still cheaper in most all cases. We actually posted about this over at SaaSBlogs a few months back:

    What SaaSGrid does provide in that area (as pointed out) is the ability for ISVs or enterprises to merge public and private compute resources into a single mesh, with very fine grained control over usage. Take for example an ISV that builds tax preparation software. They can be running their application on dedicated hardware all year, but use a cloud provider like EC2 to seamlessly scale out their resources during the month or two of peak tax prep season. By abstracting architecture and delivery mechanics away from infrastructure AND the actual applications themselves, SaaSGrid is the enablement technology that is changing the way many companies think about software architecture and delivery.