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Strategic Consultant with HYPE Innovation, helping enterprises get more value from their innovation programs. Firm believer in the concept of jobs-to-be-done, which stresses the importance of understanding customers' wants and needs. Also sports a 2:57 marathon PR. Dad to two awesome kids.

2 responses to “Enterprise 2.0 Conference Gets All Social in Its Call for Papers”

  1. Mitch Anthony

    Great post. I wasn’t aware of Hinchcliffe’s FLATNESS model. It’s a great check list/lens.

    I am working with a client who’s most visible point of audience contact is an annual conference. I am going to use this post to nudge them into the 21st century.

    I did a mashup post of yours and Hinchcliffe’s at my own blog: