• Home
  • Blog
  • About
  • Contact
CloudAve
Software in Business. The Business of Software.
  • Business
    • Analysis
    • Entrepreneurship
    • Marketing
    • Strategy
    • Small business
  • Technology
    • Application Software
    • Infrastructure
    • Open Source
    • Mobile
    • Platforms
    • Product reviews
    • Security
  • Misc
    • Design
    • Just for fun
    • Trends & Concepts
  • Your POV
  • Sponsors
Browse: Home / Is Android gaining market share because of carriers?

Is Android gaining market share because of carriers?

By Guest Authors on May 16, 2011

Last week at Google IO, Google announced some improvements to Android Market. The video of the session ‘Android Market for Developers‘ is now available here.

One thing that caught my attention in the video is Android installations by country. Here is the slide.

As it shows, there is a direct correlation between device activations and app installations. US is the largest market followed Korea and Japan.  I’d assume China is part of the ‘Others’ category.

Wait…think again. Korea is the #2 market for Android and Japan is #3. Why could that be? Here is my take.

Samsung, one of the leading device maker for Android is from Korea. I’d assume they own the local market which explains strong activation numbers from Korea. Regarding Japan, it is one of those countries where Android devices are aggressively pushed by carriers – just like the way Verizon promoted Android in US. In addition, Google says direct carrier billing is very successful in Android. This makes sense as carrier billing will be promoted by carriers backing Android.

 

In other words, it sounds like Android success has a lot to do with carriers (or OEMs) backing it. In contrast, judging by app downloads, Apple’s #1 market is US followed by UK. Then there are countries like Germany, France, Canada, Australia, Italy etc before getting to Japan and Korea.

Carrier backing isn’t necessarily a bad thing in business as long as the market share keeps going up. But for the tablet market where carriers have little impact, Android’s success could be very limiting. Judging by this, my guess is, Android’s tablet market share will be significantly lower compared to its phone market share, despite some optimism.

 

(Cross-posted @ Raju Vegesna’s Blog)

Post Views: 0

Share:

  • Twitter
  • Facebook
  • LinkedIn

Posted in Featured Posts, Mobile | Tagged android, Apple, carriers, google, google i/o, Internet, market, market share, tablets

Guest Authors

« Previous Next »
feed mail facebook twitter linkedin

Sponsor Posts

    No feed items found.

    No feed items found.

Cloud Tweets

Tweets from @ZoliErdos/cloudave-widget

Popular Posts

  • AuthN, AuthZ and Gluecon
  • Home
  • Using Social Networking in Your Business. Case Study: Dairy Queen
  • SAP and SuccessFactors Acquisition Q&A
  • Amazon, Google, Facebook, Microsoft, Apple, and Oracle Org Chart
  • What Entrepreneurs Should Learn From WhatsApp
  • APIs Are Bridging the Mobile App Gap
  • Model for Employee Innovation: Amazon Prime Case Study

Archives

Authors

  • Adron Hall
  • Chirag Mehta
  • Christian Reilly
  • Dan Morrill
  • Derek Pilling
  • Hutch Carpenter
  • Jarret Pazahanick
  • Jason M. Lemkin
  • Joel York
  • John Taschek
  • Krishnan Subramanian
  • Mark Suster
  • Michael Krigsman
  • Ofir Nachmani
  • Paul Miller
  • Quinton Wall
  • Randy Bias
  • Robert Duffner
  • Sadagopan
  • wprss
  • Zoli Erdos
Sponsored by: