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EVP Sales of MindTouch. Mark has advised many start ups including a social networking site that was sold to Barry Diller's IAC.  Before joining MindTouch, Mark led global sales efforts as an Executive Vice President for a publicly traded company, headed sales efforts for a technology division of AT Kearney and EDS, and served as Vice President of Sales and Marketing for a Singapore based corporation. Mark blogs at Seek Omega

One response to “Why Microsoft is 3X Better than Apple for Customer Support”

  1. Adron

    Considering I’ve worked with, for, around, and utilized various MS Support options I have to say they suck REALLY bad. Apple, isn’t much better, but it boils down to two organizations that just don’t provide really good support.

    MS also makes it confusing by a gross misunderstanding of how URLs, websites, and in general Search works on the web. A product should have a URL, not 3-4 with multiple subdomains and all that nonsense. When searching it often makes their voluminous amount of documentation unavailable on the web or just puts it on the umpteenth page of results on Google (and seriously, that’s were MOST people look for assistance), Bing, or Yahoo even.

    MS and Apple need to improve in this realm. As for the tactical + strategy from MS, if they can manage to stop bleeding horrendously for the support they do offer, things might improve for them. As for Apple I’m not sure what they can do.