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EVP Sales of MindTouch. Mark has advised many start ups including a social networking site that was sold to Barry Diller's IAC.  Before joining MindTouch, Mark led global sales efforts as an Executive Vice President for a publicly traded company, headed sales efforts for a technology division of AT Kearney and EDS, and served as Vice President of Sales and Marketing for a Singapore based corporation. Mark blogs at Seek Omega

2 responses to “Don’t Worry it’s Only Enterprise 2.0”

  1. Bertrand Duperrin

    If we want to create value through social medias, tools have first to be used. It’s a prerequisite.So seing such indicators (and such number) is a good thing and it makes sense.
    But, in my opinion, contenting ourselves with that is stopping halfway. We have no evidence (maybe BAH has some but keep it secret) that the social activity has a quantifiable impact on indicators related to business operations.
    I see so many projects with people focusing on the success of their tool to such an extent that they were forgetting their purpose was to not make people use the tool but help their staff to be more effective through the use of the tool that I’m often worried when indicators are based on the sole use of the social platform.
    I posted something about that earlier :