We’re just having an intense internal debate in the Enterprise Irregulars group whether SAP’s Business ByDesign (ByD) is late to the market and what it all means, when hot off the press here’s a promotional video, that’s not so much ByD advertising but a SMB / SME SaaS 101, and a very good one at that (now, that was a mouthful of acronyms).
Ironically, the video makes fun of the Big Ugly Beast, ERP – which happens to be SAP’s bread and butter. (Hey, I’ve long been saying SAP should have copied a chapter from Larry Ellison’s book, invest in a SMB Startup and let it grow independently…)
Update (12/26/2010): Well, apparently it was too much … fun(?). SAP pulled the original, cartoon-style video and replaced it with this one, more in tune with their overall brand style:
Here’s a scene from the original version, courtesy of Timo Elliott:
See our (more serious) Business ByDesign coverage here.