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Founder of We Wire People, Martijn has 15 years experience in the field of Integration, as an Architect working in and for Enterprises. He mainly advises in case of mergers, application rationalization and Cloud / Social Media back-office integration Martijn blogs at

2 responses to “Social CRM. Good riddance. Next: Social ERP?”

  1. Bertrand Duperrin

    The interest of “social something” is to focus on a well known field to show things can be done in new ways. It’s easier to grab the attention of decision makers with such names that with more generic ones like E2.0 or Social business.

    That said, all are a part of a single wider picture that’s about creating value more efficiently. It needs vision, philosphy, organizational models, management models etc… but, in the end, it’s all about delivering more and/or faster and/or better. Nothing more, nothing less.

    I have my own definition of anything 2.0 or social even if many people won’t agree with because not human enough or too focused on production. It’s about making people able to access and use more knowledge and relational capital to solve problems and make decisions to deliver a process better/faster.

    Note that it works with nearly any business activity as well as customer activity.

  2. Paul Saunders

    Nice blog – I’d go as far as to say that Web 2.0 and therefore Enterprise 2.0 has had its day and has moved on. Web 3.0 is where its at in the consumer world and therefore Enterprise 3.0 is what savvy enterprise information systems folk are currently working on.
    What does that mean?
    Highly contextualised, dare I say “smart” applications that require minimum data entry as they are highly connected, environment aware and user context aware. Enough of “social” already… let’s talk about “context”