Enterprise 2.0 is creating a blizzard of opportunities for internal corporate E2.0 champions, but many are facing huge roadblocks in executive support and financial approval. The best way to get support and approval (besides a clear and certain ROI) is to point to the success of others.
Witness Adidas, for they have changed the corporate culture by institutionalizing E2.0 tools, processes and workflow. Christian Kuhna created a very good slideshow on Adidas’s implementation and lessons learned.
The Slides that resonated with me are the connected island slide (12) (I use the term departmental silos), and slide (25) which describes how Adidas is integrating Projects, knowledge base, networks and teams, and ideas.
Did You Know 4.0
A few days ago I ran across the updated version of “Did You Know? 4.0” I’m not sure where 3.0 went but 2.0 was entertaining. The video was produced for the Economist’s upcoming Third Annual Media Convergence Forum in New York City on October 20–21, 2009.
Notably, the video covers a topic that has been resonating in the industry lately. That of the death of the newspaper and traditional media. According to the video creators:
- Newspapers advertising is down 18.7%
- TV advertising is down 10.1%
- Radio advertising is down 11.7%
- Magazine advertising is down 14.8%
- Mobile advertising is up 18.1%
- Web advertising is up 9.2%
Social Media Revolution
Some of the facts in the video need to be double checked, but the premise is sound (Metcalfe’s law is heavily in play here). The big message is that companies need to get ahead of the growth curve and position themselves for hockey stick growth once social media is the number one source for information and content.
Robert Cole posted a retort to the stats in this video. It’s an interesting perspective, you should read it for balance.
Measuring Social Media ROI (Return On Influence)
AIIM Enterprise 2.0 Industry Watch presentation
Atle Skjekkeland Vice President of AIIM, posted an incredibly data rich presentation on the current state of the Enterprise 2.0 movement. According to AIIM, there has been a dramatic increase in the understanding of how Web 2.0 technologies such as wikis, blogs, forums, and social networks can be used to improve business collaboration and knowledge sharing, with over half of organizations now considering Enterprise 2.0 to be “important” or “very important” to their business goals and success. Good new to Enterprise 2.0 vendors and internal corporate E2.0 champions.
Social Media in the Enterprise: Microsoft’s Academy Mobile case study
The video discusses how Microsoft is using SharePoint to help knowledge Discovery in the Enterprise. Academy mobile has over 20k users and 200k downloads within a year period. In short, Academy Mobile is a You-tube like social platform for the Enterprise. This is a solution to watch moving forward. I don’t like how they’ve disconnected it from the Intranet and other enterprise systems, but the probably have plans to integrate it in the future if it’s viewed as successful.
The advice is sound, “unleash the power of your employees to embrace social media for the betterment of the corporation.”
The New Lotus Connections 2.5 – Overview
Ron Sebastian of Lotus Software discusses the new features in Lotus 2.5 Some big improvements in the design and customization, but the wiki area is still weak. Definitely a solution to watch if your looking at deploying an Enterprise 2.0 solution.
Getting Real About Enterprise 2.0
Acando Consulting developed a very good overview of Enterprise 2.0 (read high level). It’s worth spending 5 minutes reviewing the message.
Enterprise 2.0 Demystified
Susan Scrupski’s mystery clearing presentation helps bring clarity to all of the E2.0 noise. With the help of some simple but powerful visual aides, Susan provides an easy to understand overview of Enterprise 2.0 (think KISS principle). Hopefully we can look forward to more 2.0 Adoption Council presentation like these in the future.
MindTouch Thoughtboard | Collaborative Networking: How it’s different
(Cross-posted @ Seek Omega)