LinkedIn Twitter Facebook
EVP Sales of MindTouch. Mark has advised many start ups including a social networking site that was sold to Barry Diller's IAC.  Before joining MindTouch, Mark led global sales efforts as an Executive Vice President for a publicly traded company, headed sales efforts for a technology division of AT Kearney and EDS, and served as Vice President of Sales and Marketing for a Singapore based corporation. Mark blogs at Seek Omega

4 responses to “Google Can’t Save Your Local Newspaper – But This Business Model Can”

  1. schultzter

    I knew my local newspaper ( didn’t get the internet when they started pushing their online Digital Edition. There were three insurmountable issues:

    1) It was basically scanned newspaper pages that you had to pan around in, with no hyper-links so if a story continued somewhere you had to flip through the pages yourself;

    2) It looked like an embedded PDF reader but all the controls were reversed – I use PDFs all the time so this anomaly really bugged me; and

    3) All the content was already available online in a web friendlier format at their web site, via RSS, and on their parent company’s web site (!

    I used to be a paying subscriber but the business model has definitely changed. Somehow the people who generate content need to be compensated though; and personal satisfaction is only going to work for so long, at some point you need money; and you need an organization to ensure continuity.

    In Canada, the CRTC (our FCC) recently looked into the idea that ISP were broadcasters and should pay licensing fees for the content they distribute. It’s not an obvious issue to deal with but it does have some merit.

  2. Mark Fidelman

    Good point schultzter. I have written about psychological currency and how it effects internal corporate stakeholders (see my previous posts). Extending that in this new business model may take the form of shared ad revenue, recognition, control… it’s an interesting area to explore.

  3. perthadam

    Start small and find early adopter sponsors that are Web 2.0 savvy. Encourage long tail journalism by appealing to the 10% of the local population willing to create content
    perth adam
    buy forclosed homes