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Principal of Chess Media Group, a social business consultancy. Jacob works with mid and enterprise organizations on developing customer and employee engagement strategies. He is also the co-author of Twittfaced, a social media 101 book for business. Jacob authors a Social CRM and Enterprise 2.0 blog.

One response to “It’s All About Collaboration”

  1. Franky

    It is indeed about collaboration. That’s what people do in organisations: collaborate.
    The ‘social’ movement provides just a new, and IMO an improved/enhanced way of collaborating. However misused the term is, it’s seems to be commonly used in the context of Social Media, Enterprise 2.0 and derived fields.

    The Collaborative Organisation is a term used before too:

    Perhaps the subtitle (if any) will distinguish your work from others who use the term?

    Kind Regards,