5 responses

  1. Zoli Erdos
    August 25, 2009

    This is interesting… for the first time forgot I was reading your VC Advice series.

    Vivid memories of bad, non-interactive sales pitches came back to me and none were in a VC / Startup context… that’s because like you, I spent half my life in the Enterprise Software world.

    Your advice here stands true for any sales situation in any business :-)

  2. Paul Michaud
    August 25, 2009

    Great advice Mark. I do presentations to Bank CXO’s almost every day and I find the best once are when I don’t get off the title slide and we have 3 hours of interactive discussions. I never really thought of the same in the context of a VC pitch since every one else seems to recommend a highly polished scripted pitch. I like your approach better as it fits my personal style.

  3. Jagan
    August 26, 2009

    Thanks Mark for this post. Very well written, simple and straightforward with no jargons!. Worth reading before any sales meeting.

    Having been in formal/information discussions with customers from different countries (particularly Europe & US)I found that cultural issues play a more important role (particularly in Points #6/7 – I dont know/getting back w/answers) than I originally thought. Could you please share your views on this please.

    Thanks again for this refreshing post

  4. Mark Suster
    August 26, 2009

    It’s true that when I was writing I was thinking a lot about sales meetings. What prompted my post was a particularly bad meeting last week where the guy started by showing me a 5-minute video. I kept thinking, “why would he lose the chance to build rapport with me?” So I’m going to post that incident next.

    I agree that this is the best kind of meeting, Paul. But some people mistake this for not needing slides. Unfortunately sometimes teams want and expect slides so you obviously need to be ready if asked. Sort of a back-up. Talk soon.

  5. Mark Suster
    August 26, 2009

    Thanks for the comments, Jagan. I’m going to write a post about cultural differences at some point having sold in 8 or 9 countries in the past. I think it’s fine anywhere I’ve been to get back to people with answers later. Some countries it is less normal to say you don’t know – thinking of Japan and India in particular. I haven’t experienced it in Europe. One thing I know for sure – in England you need to be really understated in the sale. They hate the brash American, Oracle-like salesforce rep.

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