There is always tensions between partners building features onto a core product, and what the core product itself will introduce. Much of what Google Apps has offered via third party add ons in the past has since been rolled into the core offering and this is something that BetterCloud needs to be wary of. That said, their proposition is a sound one, and as long as they keep innovating there is a big opportunity for them.

(Cross-posted @ The Diversity Blog – SaaS, Cloud & Business Strategy)