There is always tensions between partners building features onto a core product, and what the core product itself will introduce. Much of what Google Apps has offered via third party add ons in the past has since been rolled into the core offering and this is something that BetterCloud needs to be wary of. That said, their proposition is a sound one, and as long as they keep innovating there is a big opportunity for them.
(Cross-posted @ The Diversity Blog – SaaS, Cloud & Business Strategy)
Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.
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