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Director, OpenShift Strategy at Red Hat. Founder of Rishidot Research, a research community focused on services world. His focus is on Platform Services, Infrastructure and the role of Open Source in the services era. Krish has been writing @ CloudAve from its inception and had also been part of GigaOm Pro Analyst Group. The opinions expressed here are his own and are neither representative of his employer, Red Hat, nor CloudAve, nor its sponsors.

2 responses to “Data Blackholes – Wake Up Before It Is Too Late”

  1. Ryan

    While not a new problem, its one that is growing in concern, as information becomes more visible and valuable/vital to the applications usage. Welcome to big data = data monetization.

    Remember those days of database marketing, getting that catalog in the mail from store X, then asking to be taken off their list, which was complied, while yes you were taking off the list, but never really deleted. Also, if store X had sold the data to other partners, you were then getting catalogs from them as well. Was X responsible to tell its partners to remove you from their list.

    Many database marketers have SLAs/bills of rights, on what information will be used, what is visible to the marketer when the information is sent back to them, and when the contract was not renewed how the information was deleted/shipped back to the organization. Much of this was a black box, and many organizations lost control of their data, and in some cases were locked in due to who owned what piece of the customer record. But one thing was certain, a customer record was never deleted, because the consumer opted out or ended their relationship with the vendor, they were just no longer marketed to.

    Lessons we can learn moving forward.