I had tried both CoTweet and HootSuite and decided they were overkill for my needs, so abandoned them … but when I saw Stowe Boyd mention CoTags / Sigs, I thought I’d give Hootsuite another try.
I was shocked to see this error message. WTF? What do you mean I have not upgraded? The whole point in SaaS is that I no longer have to deal with those stupid updates, it is the service provider’s responsibility.
But of course I won’t turn my back now, so let’s log in to see what happens. Will my PC explode?
Luckily, no explosions. It’s all a marketing trick. I’ll get early access to HootSuite 2.0 if I agree to sending an auto-tweet about the new release. Apparently a lot of users did.
Ben already expressed his distaste for similar Twitter campaigns, (well, he did not like MoonFruit, but liked Chocolate) – I’m not even sure what to think. Sure, it’s somewhat of a “forced” campaign, borrowing your identity to send Twitter massages, but it’s still not as bad as unstoppable spammers like Twittertrain.
What do you think? Is it OK for product / services companies to get you send out Tweets in your name, in return for minor benefits (upgrade, raffles..etc).
(P.S. HootSuite 2.0 has since gone public.)
For more posts on Twitter, see Mark Suster’s excellent Twitter 101 series.