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Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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5 responses to “Quality my Friends, Not Quantity. Moonfruit and the Art of Spam (2.0)”

  1. freitasm

    Of course some think differently:

  2. ninefish

    Having joined in with #moonfruit I’d have to say the same Ben, but there’s another story that says maybe they have a point in their madness!

    I hassled a colleague of mine the other day for sending out an almost identical email four times over five days, full of some long copy and a 95% off deal. All it didn’t have was that highlight text we see on some sites selling e-books on SEO.

    I called him for almost spamming me, and hoped his unsubs hadn’t gone north. I did say I could be talking out of my backside.

    Tom came back with the news that sales had increased [# of, not profit] and unsubs had been minimal. I served my bum on toast that night.

    Moonfruit might be onto the same thing. Whilst there peers call them spammers, they’re the ones who’ve been dealing with increased #s of ‘new’ customers. How many stay past the free period and become long term customers only time will tell.

    They’re certainly enjoying their 15 minutes of fame


  3. Yves (BeeBole)

    The interesting part is, in my opinion, not the fact that you see #moonfruit everywhere but more the fact that to know if you have won or not, you need to follow their Twitter account (@moontweet).

    This one has reach more than 42k followers today and was certainly not that high a few days ago.

    Who are those followers. Well, obviously people wanting a MacBook Pro which tends to be on Internet, often people that could possibly want to create websites (web designers, developers, bloggers, …).

    Moonfruit has now built in a few days a huge channel of communication to a quality list of people.

    So, even if the # was spam 2.0, the @ was smart.

  4. Robert

    This said spam to me from the word go. But lets face it, spam would stop if it wasn’t successful.

    Heck, I’d like to win the MacBook Pro.

  5. Kunal

    The name moonfruit is intriguing in itself and would have garnered the curiosity of a lot of Tweeps.

    If the website counter on the Moonfruit homepage is anything to go by, the number of websites made using their application is climbing by over 1000 each day. They reckon website traffic to their site jumped 6 fold and the rate of signups has doubled as a result of the campaign.

    I agree, the campaign turned into a Spamfest and Moonfruit could have done a better job. But if you look at the articles on Techcrunch, BBC, and Moonfruitlounge, you will notice that there are substantially more positive comments about the campaign than negative, so while the masses remain receptive, expect to see more of this type of campaign. No doubt Twitter will start to police things better as they improve their systems, and the community will also start to produce applications that allow us to block certain hashtags.

    Yves, follwing @moontweet was not a requirement to find out if you’d won. Everyone just assumed they had to. Daily winners were published on the Moonfruit website. I think we will see Moontweet’s follower base decline over the coming days.