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Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

More about Ben here.

3 responses to “AWS Launches a Marketplace–Proof that Much of the Value is Further Up the Stack”

  1. Krishnan Subramanian

    Ben, I wrote about this Amazon Strategy in Jan 2011 itself. Check out

  2. Daniel Lopez

    One surprising aspect of all this is how in denial are most of the other Cloud vendors of what is happening. The reactions are along the lines of “Oh, we plan to have a marketplace too”. That misses the whole point. The difficult part is not creating a pretty website or integrate a payment model, but solving the chicken and egg problem of getting a solid offering of software to attract end users and getting enough of a user base for ISVs to be interested to port their apps. They act like they have all the time in the world, but by the time they figure out what is going, they will have little to do because the network effects will have kicked in…

  3. Sagar

    I signed up for cloudfront and gone through their marketplace too. I was able to choose host location based on my country which is UK. Any company that hosts with AWS, are they affected by the Safe Harbor Laws. Being in UK, will I be protected by the EU regulation when my host is amazon, which even though hosting in UK, its base is in USA.

    Any clarity on this very disconcerting area much appreciated.