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Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

More about Ben here.

4 responses to “Enterprise 2.0 Launchpad Finalists”

  1. rasmus

    Thanks for the nice mention!

    As for market size, we believe that every single SaaS business application on this planet will at some point need a strong reporting and analytics offering. Even the most mature vendor,, cannot cover customer needs with their standard reports – hence we have many thousand SFDC users on youcalc.

    SFDC has 1M users, Basecamp has 1M, Google Adwords marketers are counted in millions of companies, etc.

    We offer a one-stop shop for all your SaaS analytics needs, and the ability to mash data from several different systems into one analysis, so our total adressable consists of the users of basically any SaaS business system.

    Look at the on-premise BI industry – all major vendors (Business Objects, Hyperion, etc.) were acquired by IBM, Oracle, SAP, etc. in 2007, after growing into billion dollar businesses. The same thing will happen in on-demand analytics/BI.

  2. anonymous

    Like I’ve said all along, “other launch pads are hookers,” and I am glad you agree.

    E2 is a class act, any way you look at it.