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Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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3 responses to “Revenue, Burn Rate, Growth and ARPU for SaaS Businesses”

  1. dpilling

    Wonderful post Ben. ARPU is undoubtedly important. As long-time investors in this type of company, we look well beyond ARPU into customer acquisition costs, churn, and subscriber serving and customer service costs. All drive toward the fundamental economic driver of on-demand services busiensses; the lifetime value of a customer.

    Unfortunatley, many of these businesses can’t seem to make money at a subscriber/customer unit level. If that is the case, you can’t make it up on volume; a profitless prosperity phenomenon.