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Principal of Chess Media Group, a social business consultancy. Jacob works with mid and enterprise organizations on developing customer and employee engagement strategies. He is also the co-author of Twittfaced, a social media 101 book for business. Jacob authors a Social CRM and Enterprise 2.0 blog.

4 responses to “The 5 Must Avoid Enterprise Collaboration Mistakes”

  1. Peter Fretty

    What a great list! A lot of this boils down to understanding and embracing that successful and sustainable collaboration does not happen by chance. Businesses need to engage the workforce for input as it focuses on building and empowering a collaborative culture. At the same time businesses need to embrace a well-planned yet often evolving strategy.

    The tools are quite mature and prove (i.e. Avaya) and the cloud is only enhancing the capabilities for organizations of all sizes to enjoy what collaboration promises. Simply put, no business can afford to overlook the importance of a collaborative environment. This is especially true considering the growth of the anywhere, anytime, any device atmosphere. Realizing reward only happens when you have the strategy, tools and culture in place.

    There is a lot of discussion around this topic at the CIO Collaboration Network as well (

  2. Rocio Ramos

    I think the last point is really vital. The last thing you want is to commit to a solution that really is not the right fit for the company. Although what collaboration really boils down to is having the right leadership. Then these 5 mistakes would truly be avoided.

  3. Travis Ehrenstrom

    This is a great list. I agree with your post Peter that true collaboration does not happen by choice.

    I play a lot of music and I think that music collaboration is a great metaphor for business. If both parties are soloing and playing as fast as they can at the same time, then the music becomes jumbled and confused, but if both artists are laying back then the music becomes quiet and boring. The greatest collaboration is when both artists feed off of each others musical ideas and give each other their chance to shine in the spotlight.

    In my opinion, business collaboration is essential for your business to grow beyond your own ideas!

    Thanks for the great post!