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Publisher / Editor @ CloudAve and Enterprise Irregulars. Industry Observer, Blogger, Startup Advisor, Program Chair @ SVASE (Silicon Valley Association of Startup Entrepreneurs). In his "prior life" spent 15 years immersed in the business of Enterprise Software, at management positions with SAP, IBM, Deloitte, KPMG and the like.

11 responses to “Not Owning Your Domain is Crazy. No, It’s a Crime.”

  1. Sam Lawrence

    You’re bang on with this post. You’d think more people would get this. That said, the stinky thing is when you know what to do but can’t afford to buy the domain. Then when you can afford it, the person won’t give it up.

    Regardless, it’s sage advice. Great post.

  2. Roebot

    I don’t think Jive has ever been an open source company any more than other proprietary software companies that build products using open source and contribute back to the open source projects. Am I wrong?

  3. Zoli Erdos

    @Sam, I guess the problem is by the time you can afford it you are a much better known brand, which the domain-squatter is quite aware of, so will drive the price higher up. The squeeze is on…

    @Roebot, I don’t know… it certainly was not the point I wanted to make.. emphasis on unknown, rather than on OS.

  4. Chris Yeh

    This is why I bought domain names for my kids as soon as they were born!

  5. Zoli Erdos

    PBWorks? Wow, noone likes poor Wiki anymore…

  6. Alain Raynaud


    I agree in principle with your point (I run one of the companies you mention). But to be fair (no pun intended), offer a better solution instead of simply making fun of us, and we’ll respect you even more!

    Should we have gone for, a name that doesn’t mean anything, but is available, or stick to what we thought was a memorable name? A lot of people just type “fairsoftware” in Google and find us immediately (we are #1 of course).

    So what is your final advice?

  7. Zoli Erdos


    I think I offered a solution here and in the first post last year: pick an available name early enough when it does not matter, since you have no brand equity yet. Something tells me the choices were a little more than just or 🙂

    And yes, you are #1, and who is #2? Same for “fair software”.

  8. Jan

    I somehow agree with you Zoli, however our situation was special. We couldn’t afford to buy off the domain name that was taken hostage.

    A year after we launched our time tracking service, Paymo (the mobile payment company) was formed and they probably said.. oh well this sounds nice, let’s rip it off ’cause is too small to fight us and best of all they are in Europe let’s get it.

    At that point it was too late for us to give up the Paymo name because it was pretty relevant in our niche.

    Domain names are not that important as they used to be in the past. I think it’s more important for users to find your site based on what they are searching rather by domain name.

  9. Zoli Erdos


    I did not realize launched after you did – I thought they were the incumbants. Then who owned the domain before you took

    But all this means is shifting you from the “very bad, taking a name owned by relevant similar business” category into the “poor choice, taking a name without available domain” one 🙂

    Seriously, paymo is cute, but I would have found another name.

    As for search vs. domain name, sure, you have a point – will update my post in a few minutes.

  10. Paymo Time Tracking

    Well the .biz and .us looked good to us and we
    liked the name a lot, tracking your time you get
    paid more 🙂