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Founder of We Wire People, Martijn has 15 years experience in the field of Integration, as an Architect working in and for Enterprises. He mainly advises in case of mergers, application rationalization and Cloud / Social Media back-office integration Martijn blogs at

One response to “Twitter is what you make it”

  1. Peter Fretty (@pfretty)

    So true! And results are often a direct result of your approach. Far too often people make the mistake of looking at social outlets as a means of broadcasting rather than a tool to engage, interact, listen and ultimately collaborate. Interesting discussion around this topic at CIO Collaboration Network (