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Principal of Chess Media Group, a social business consultancy. Jacob works with mid and enterprise organizations on developing customer and employee engagement strategies. He is also the co-author of Twittfaced, a social media 101 book for business. Jacob authors a Social CRM and Enterprise 2.0 blog.

One response to “Marketing Your Collaboration Initiative Internally, a Lesson from Yum! Brands”

  1. Tyler

    Really nice examples, Jacob. I especially like the profile mock up in the bathroom mirror.