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Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

More about Ben here.

3 responses to “Pearl Goes Bright, and Gets Some Cash”

  1. Brightpearl

    Hey Ben – it was good to talk to you last night.
    $450 a month is nearer our target ARPU, currently we’re running lower than this, but aiming to increase the average. It get’s tricky to use as a KPI when a number of our accountant clients have rafts of accounts at $20 a month, and we have some clients at $1,500 a month. In essence we have two types of clients – “direct”, with an ARPU as you describe, and “channel” – with a lower value much nearer that of the other accounting-only or CRM-only providers.

  2. John

    Glad you clarified the ARPU. As a trial customer of Brightpearl I was about to pack up if it was going to cost me a small business $450 per month!!!!!!