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Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

More about Ben here.

5 responses to “Building Dialogue is the Most Important Thing”

  1. Dennis Howlett

    The conclusion I’ve come to is that form over substance is winning which is worrying. More important, the response from customers suggests to me that professionals have done a terrible job in communicating the need to run your finances in a professional way. That’s the danger because then everyone loses.

  2. clear-thought

    As a Kashflow customer, and a marketer with an MBA and a passion for stats, I don’t think for a moment that Kashflow is trying to tell me how to run my business in this snapshot – just give me a quick view that might lead me to get some advice. I’d also agree with the core blog here that this is the start of a conversation… the company is great at putting something out there for customers to try and respond to… if it needs improving they improve it, if its useless it won’t last. The site is very clear on the need for an accountant and other specialist advice… it just stops businesses wasting money in paying these highly skilled and expensive people in keeping your books in order.

  3. Duane Jackson

    I’ve just blogged about this post and the report. I hadn’t read the comments here when I wrote it.

    Clear-thought, you’re demonstrating what I thought was the case. Our customers aren’t idiots. It’s perfectly apparent to them that this is no substitute for professional advice. It’s a document that may or may not contain insights for them.

    Ben, our entire application is one big ongoing conversation. About 4 years ago we started with a *very* basic app.

    Virtually everything added since is as a result of saying to customers “What more do you want it to do?”

    Do that for a few years and you end up wth two things:

    1) a very powerful app that does more of what the actual business owner wants and needs and none of that they don’t

    2) Very loyal, happy and evangelical customers.