The theme of this years Expo is The Power of Less. Less in funding, budgets, employees, available resources. Constraints we don’t have a choice but cope with – might as well take it as an opportunity to get leaner, healthier, and explore the opportunities only available through the Web.
We @ CloudAve embrace the Power of Less, and will soon launch a series on running your business for $10 a month. Don’t take the $10 literally, but cover different aspects of running your business online (at the cheapest possible monthly price). It won’t be just the usual tools-list, we’ll get to legal, business, reporting, facilities subjects, too, and of course lots of productivity enablers. But back to Web 2.0 Expo:
- Economics 2.0: Highly Effective Strategies for Putting Your Business on a Recession Diet
- Challenge and Opportunity: Angel and VC Funding During an Economic Crisis
are just two of relevant sessions from the rich conference agenda. Of course it’s not all recession-diet and adopt-or-die talk, and it’s certainly not only for “business types”, either. Strategists, management, sales types as well as developers, designers, security, collaboration experts and just about anybody can find suitable sessions of interest from the five major and four mini tracks:
- Strategy & Business Models
- Marketing & Community
- Design & User Experience
- Focus on Web Operations
- Focus on Mobile
- Focus on Security
- Focus on Web 2.0 at Work
The schedule is likely a bit overwhelming at first glance – attendees’ best choice is to use the personalization function to create their own custom agenda.
Other then sessions, the two threads I particularly like are LaunchPad where five startups will have a chance to announce their offering in five minutes each, and Web2Open, Web 2.0 Expo’s unconference event, where ad-hoc sessions are created using high-tech tools like this.
Then there’s another important Tim O’Reilly theme that he started at last years’ Fall Expo: Working on Stuff that Matters. ReadWriteWeb recently listed several startups who do work on stuff that matters: Better Place, 1366 Technologies, Makani Power, Internet library, Yes We Scan! – just to name a few. Certainly more worthy causes then poking, farting, or making the echochamber louder for the very few beneficiaries. I hope to find more “enlightened” companies who pursue good causes at the Expo Hall this year.
Remember, you can get free access to the Expo Hall by registering with discount code expopass. But you might want to check out all other registration levels (this year there are more tiers than ever before), and if you use our discount code websf09tro25, you get 35% off any rate, not just the Expo Only.
See you at Web Expo 2.0(?) In the meantime enjoy The Power of
Less Love. A decidedly pre-Web version.