2 responses to “Google’s New Behavioral Ad Targeting Should be Excellent for All”

  1. alex

    Privacy concern is completely another matter! This is very important step in the evolution of search! The era of keywords is almost over! Era of interest-based advertising just started.
    People search the internet according their short or long term interests. Therefore all searches are just expression of these interests. Interests are the driving factor of search on the Internet.
    The next step will be using cross-reference of interests. Like if you are already indicated interest in X you should be also interested in Y. See the InterestMatrix that has a list of practically all interests and cross-reference of them.