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Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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5 responses to “SaaS Model Proven? Time to Focus on Revenue?”

  1. Miki Szikszai

    The main reason for the end of ‘give it away and hope’ model is that companies won’t get the cash to start.

    SaaS needs decent amounts of capital and effectively pays back over time. Lack of capital means lack of SaaS investment which means its down to the maturing existing market to find revenue models to monetise. And they might have some space to do so as there won’t be the pesky ‘give it away for free’ crowd to trash their market.

  2. Donna

    I always find it interesting that customer reluctance is around safety of data, backups/security etc.
    Where do they store their current files? What happens if your machine is stolen? I have worked with customers who have never had these experiences…until one day! It can be heart breaking helping to pick up the pieces.
    Oh and very very costly…

  3. Zaki Usman

    Good point, but if there is inherent value in your free SaaS application, people would be willing to pay for it for premium service. That has been our motto from the start and with over 500 customers onboard with our online project management software we are sure we are addressing market needs. I think that’s where you will lack a user base – when you provide non valued SaaS products, even for free.