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Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

More about Ben here.

3 responses to “Platform Level Integration – The Post-API solution?”

  1. Yves Hiernaux (BeeBole)

    Hi Ben,

    While I applaud the effort to make SaaS integration a reality, those two examples still resonate to me as a good start for big companies and not for small businesses.

    Looking at the complexity of their videos, my feeling is that they bring integration not to the end users but to IT departments and SaaS providers.

    The eternal “it meets the IT departments needs even if not the users needs” problem is therefore not solved.

    The recent failure of Coghead makes me think that you cannot expect more than simple drags and drops from small businesses when it comes to building their own application suite. (Can everyone be a software developer?:

    With BeeBole, we obviously face the same challenge of integrating data from very different formats and sources but our goal remains to find solutions to the user needs and not to give them a big toolbox.

  2. a.groh


    I’m a regular reader of your blog as the place to keep up with SaaS developments affecting the SMB market. Keep up the great work and I enjoy many more interesting topics…

    For the readers…You don’t specifically mention them by name but I believe you are referring to Boomi ( in your first example. Their friendly interface really does bring an increased level of control to the tech-savvy business user in handling the integration challenge….a trend I certainly welcome.

    Andy Groh

  3. Ben Kepes

    @Yves – fair comment – I await an easier world with anticipation 🙂

    @Andy – thanks a heap fro your comment – the support of the community for what we’re trying to do here at CloudAve is, frankly, quite staggering