A rubbish post by Business Insider titled “This Survey Is Devastating For Microsoft: 42% Of Windows Users Plan To Switch To Apple” and a very dubious post by the New York Times titled “The Tablet Market Grows Cluttered” drew my attention today – the latter claimed that
About 98 percent of Web traffic from tablets comes from iPads, according to Onswipe, a digital publishing company
The answer to the first riddle lies in the post itself, the other answer is just a few clicks away. The verdict: bogus anal-ysis. Which doesn’t matter to the authors, because the shares came in by the hundreds of course. Amazing facts!
Let’s take a closer look at the business insider post first:
- Overall, 16% of those surveyed said they planned to buy a new computer
The iPad still dominates the market with a 50 percent share, according to third-quarter figures from the research firm IDC, but that is down from 60 percent a year ago. Samsung is in second place with an 18 percent share, Amazon is third with 9 percent, and Asus, which makes Google’s Nexus 7 tablet, is in fourth with 8.6 percent of the market
Wait – wait?! Apple has half of the market, and the others share the other half? Isn’t the big news then that Apple tablet market share is down 30% from last year? Hello? Do I hear an echo here?
Well, again, what a headline that would make hey?
But let’s investigate this survey then, because it’s odd to have 98% of web traffic if you only have 50% of market share, isn’t it? No, not really, if you just measure subjectively enough.
Onswipe is a company with the mission “(…) to power the way the world experiences the web on touch”.
It does so, by supporting specific devices – apparently some devices are more touchy feely than others
So, which devices do you think Onswipe supports?
- iPad
- Nexus 7
- Kindle
- iPhone
(Cross-posted @ Business or Pleasure? – why not both)
