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Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

More about Ben here.

9 responses to “Under Pressure”

  1. Rod Drury

    Don’t be a dick Ben.

    As we clearly stated we reviewed pricing for global and thought $US29 was the right point for us. That put the UK pricing out of line as a few people commented when we launched our global version.

    We would have changed it at the same time but got global out early.

    This is simply putting it right for our customers and being consistent.

    As Xero is very public about our numbers you can see that Xero is going very well and accelerating. 3000 and growing quickly.

    You’re better that this type of silly comment.


  2. Jack

    “Don’t be a dick Ben”

    Seriously, is this how Xero does media relations?

  3. Ben Kepes

    @Jack – it’s OK, I just got off the phone to Rod. Living in the same (incredibly remote, incredibly small) country means that, from time to time, he can call me a dick in public without causing too much offence.

    I’ll grant that there are more reasons for the pricing change than purely market pressure and that the Xero global pricing needed to be made consistent.

    All water under the bridge and suffice it to say that Rod will be buying me a beer next time I visit Xero HQ in Wellington


  4. Cary Thomson


    Great isn’t it. CEO of a publicly listed company tells it straight.

    Read Rod’s comments on UK pricing from last year – which Ben will be well aware of.

    Rob is right, Ben is (usually) better than this.

  5. Rod Drury

    Ben has full authority to out me as a dick as soon as he can. I can’t believe he hasn’t already.

    Seriously though we pride ourselves on being very open and honest in our communications and disclosures as we must as a public company. As soon as global went live we had comments from UK customers and we wanted to be consistent and do the right.

    As a public company we are always under pressure to perform but to suggest that this was the primary reason for the price change was simply incorrect and appears unduly cynical.

    This is a very new industry, expect significant change as the market shakes out.

    We’re all learning.


  6. Max Barkley

    – If there was no price amendment, UK customers would have been better off subscribing to the Global Edition for $29… Its common sense that they amend this to get the prices fairly consistent.

  7. Ben Kepes

    @Rod – the beer, the beer, you didn’t mention the beer!

    @Cary – thanks for the (kind of) vote of general confidence!

  8. Julian Stone

    my only comment here is that Ben (and other bloggers)have absolutely got the right to comment as they see fit. Good or bad, commentary has always been around and always will be.

    We’re a SaaS vendor – and like Xero, but are also fully aware that there will always be competition and people will always have an opinion.

    We all just toughen up and move on.

  9. Tired Mike

    I think this has been all blown out of proportion.

    Only 2-3 of the SaaS offerings will be massive, Xero is fighting hard to be one of them.

    I see that this is a step in that direction, which can only be seen in a positive light…