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Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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One response to “A Press Release Isn’t a Blog Comment”

  1. Ontario Emperor

    One way to measure such a comment, and something that I try to follow when writing blog posts, is to measure the percentage of original content vs. the percentage of comment taken from another source. I don’t know what a “proper” percentage would be (some argue 0%, I go a little higher).

    However, In these two cases, the only original comment was “This may be of interest” in one comment, and “Interesting press release” in the other. And it’s stretching it to refer to that as “original.” But the technique is easy and doesn’t take a lot of time or thought.

    The pity is that the distributor could have addressed the content of your post and then (as you suggest) introduce “a bit of a commercial bent.” If the distributor’s product addresses the issue you raised, then it’s not just an advertisement, but useful information.

    But that takes work, and pasting in a press release is so much easier. (The bad side to Steve Rubel’s “text is easier to manipulate” argument, I guess.)

    (Found this via a Google Reader share by Sarah Perez, by the way.)